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Alice in Wonderland Breaking All Box Office Records for March 2010 – This is a good news to the mother studio that released the Alice in Wonderland movie. Disney Studios sure chose the right date with its March premiere of Alice in Wonderland. The Tim Burton-Johnny Depp collaboration debuted Friday to close to $40 million, putting its 3-day cume in the range of $110-$120 million. That far surpasses the previous March record-holder, Warner Bros.’ 300 which opened to $71 million back in 2007. Overture Films’ release of the R-rated cop drama Brooklyn’s Finest bowed in similar fashion to the R-rated films of the past few weeks, earning an estimated $4 million on Friday for a early weekend estimate of $14 million. The film may have the best-ever opening for a movie in March and be the first to cross the $100 million mark in the first quarter, Hollywood.com Box-Office said today in an e- mailed statement. The previous mark was set by “300” from Time Warner Inc.’s Warner Bros. in March 2007 with $70.9 million. Movie studios are turning to 3-D films to bolster attendance and ticket sales following the record box-office success of “Avatar,” James Cameron’s 3-D epic which has had sales of more than $706 million in the U.S. and Canada. Cinemas on average charge about $3 more per ticket for a 3-D film. R-rated thriller Shutter Island looks like it will drop an average 40% its third weekend in release, for a $4 million Friday and a $13 million three-day take. Last weekend’s debut Cop Out from Kevin Smith is likely to fall 50% for its sophomore session. The Bruce Willis-Tracy Morgan combo generated around $3 million on Friday, putting its weekend total in the $9 million range. And Avatar has finally fallen like a normal film after 12 astounding weekends in the release. With Alice taking the majority of 3-D screens, Avatar is likely to lose close to 40% this frame with an almost $2 million Friday and a weekend take of a bit over $8 million. Check back here tomorrow when I post the final results.